Farm to Fable

The Fictions of our Animal-Consuming Culture

Robert Grillo

Available to buy

Quick Look

  • Examines our beliefs about eating animals
  • Uncovers what drives our eating behaviour
  • Explores the influences of popular culture on our food choices

An insightful exploration of what drives our food choices, and how our behaviour is reinforced by popular culture.

224 x 147 mm
Vegan Publishers
Philosophy of Human Life;
200 pages
Publication date:
26 Jan 2017


Why do the vast majority of us continue to consume animals when we could choose otherwise? What are the cultural forces that drive our food choices?

Our beliefs about eating animals remain, in mainstream culture, largely unexamined, and therefore unchallenged, Robert Grillo argues. In this significant book, he attempts to uncover what drives our food choices, and specifically how the fictions of popular culture -- literature, movies, TV -- continually reinforce our current beliefs and behaviour.

The insights revealed in Farm to Fable will be of great value and interest to seasoned animal advocates as well as casual readers.


Robert Grillo is an activist, author and public speaker. He is the director of Free from Harm, an organisation he founded in 2009 to expose animal agriculture's impact on non-human animals, vulnerable communities and the environment. As a marketing communications professional for over twenty years, Grillo has worked on large food industry accounts through which he acquired a behind-the-scenes perspective on food branding and marketing. Farm to Fable is his first book. He lives in Chicago, USA.

You can also visit the author's own website at

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